The Acquisition of Inverse Digital by Fuuzio Group

Fuuzio Group’s acquisition of web design business unlocks growth opportunities

After investing in Inverse Digital, Fuuzio Group’s recommendation to change its business model has completely transformed their cash flow management and given them the confidence to plan for future expansion.

Inverse Digital is a subscription-based web design company located on the Sunshine Coast in Queensland. Specialising in website strategy, design and development, they help small businesses throughout Australia gain and optimise their online presence.

To grow and scale, Inverse Digital identified the need for external investment

A start-up business, Inverse Digital was founded by Matt Fountain in early 2018. His goal was to grow and scale the business but found this very challenging without external support. Working in the business and running it’s day-to-day operations left little time for Matt to work on the business.

To achieve his business goals, Matt needed to develop a forward-thinking strategy, improve cash flow management, define KPIs and implement a focused action plan. He sought professional advice and guidance from Fuuzio director, Aidan Mountford.

Fuuzio investment creates exciting new possibilities for Inverse Digital

Mentoring Matt as a business owner, Aidan soon identified a range of opportunities and strategies that would enable Inverse Digital to achieve significant growth. Acquiring Inverse Digital in late 2019, Fuuzio invested in both Matt and the business, providing them with expert guidance and resources to move forward.

One significant change initially recommended by Fuuzio has since helped Matt transform the Inverse Digital business into a subscription-based model, resulting in significant cash flow benefits.

The benefits of running the Inverse Digital business within Fuuzio

While Inverse Digital operates within Fuuzio, Matt remains as a director and manages the business autonomously. Meeting agreed targets, he makes self-directed decisions, based on the group’s business values. Matt also has the advantage of running ideas past the Fuuzio leadership team, who offer their expert advice on the best way to implement them.

Meeting every week with business leaders across Fuuzio, each person shares their knowledge, ideas, challenges and experience. This is both an invaluable resource and forum for Inverse Digital.

From a big picture perspective, the Fuuzio acquisition of Inverse Digital has given Matt the freedom to think expansively, grow and lead a happy team, provide an exceptional customer experience, and confidently plan for the future.

“My business has experienced fundamental growth since being acquired by Fuuzio. With Aidan getting to know my business so well before the acquisition, coupled with his extraordinary leadership skills, the transition was extremely smooth. And on a personal level? It has eliminated my financial risk and alleviated much stress. This is the best business decision I’ve made.” Matt Fountain, Director, Inverse Digital